10 excellent leading and inspirational industry experts have been carefully selected to share their knowledge and provide an overview of our industry today. You will hear comprehensive, first-hand experience from brand marketing experts and media and marketing specialists, on how print is still relevant and a unique, powerful, and effective channel of communication.
Dave is the founder of RIGHT Thinking, which is a more effective way to get to more effective solutions. He helps organisations apply the right kind of thinking at the right time to generate ideas that can transform their business. He spent a large chunk of his career as the Creative Director of
some of the UK’s biggest and best advertising agencies, including OgilvyOne, McCann Worldgroup
Technology is usually seen as a great enabler, giving us the power to do things we’ve never done before. But there’s Yin to this Yang. And one of the big asualties appears to be creativity.
Dave Birss, who’s a technologist as well as a creative advocate, will reveal how the way we’re using technology is negatively impacting the quality of our ideas. And he’ll explain what we can do to minimise these effects. Because the big concern is not computers becoming more creative than us, it’s about us becoming less creative than them.
Dino has recently taken the position of Managing Director, MullenLowe Mediahub and will be responsible for leading the team in the UK.
Dino is already recognised in the industry as a brilliant media strategist, spending the previous five years as Head of Strategy at the7stars, helping to grow the agency to the UK’s largest Media Independent, Sunday Times Top 20 Small Company to Work For, and both MediaWeek and Campaign Media Agency of the Year in 2015.
“After just over five years challenging and disrupting the market with the7stars, it was always going to take an incredible opportunity to lure me away. MullenLowe Mediahub’s work first caught my attention, yet the vision and ambition made the persuasion complete. I’m looking forward to working creatively with a hungry team, offering collaborative media solutions that clients are more frequently demanding.”
His work has been credited with many awards and has gained personal accolades including being listed as one of the UK’s Top 10 Media Planners in 2016 by Campaign Magazine.
John Brown Media
William Sitwell is an award-winning editor, broadcaster and writer. He is editor of Waitrose Food magazine and editorial director of John Brown Media, part of Dentsu Aegis Network. He has been named Editor of the Year in awards from both the British Society of Magazine Editors (BSME in 2004 and 2014) and the Association of Publishing Agencies (APA in 2003).
A frequent guest and presenter on TV and radio – he’s best known as a critic on the BBC show MasterChef - he also contributes regularly on the subject of food for the Daily Mail, The Times, The Daily Telegraph and The Guardian as well as a variety of magazines. His weekly show Biting Talk, on Soho Radio, features the biggest names and new talent from the food and drink world.
His first book A History of Food in 100 Recipes was published by Collins in April 2012 to great critical acclaim and has been published across the world in countries such as the USA, Czech Republic, Japan and Brazil. His second book, Eggs or Anarchy, was published by Simon & Schuster in June 2016 and tells the story of how Minister of Food Lord Woolton fed Britain and maintained the ration during the Second World War.
After a twenty-year career as a graphic designer, working with clients including Toyota, British Airways, Adidas, Waitrose and Boots PLC, Clive Booth decided to follow his lifelong ambition of becoming a photographer and filmmaker.
Commissions soon followed and Booth's career as a fashion, beauty and portrait photographer and filmmaker began. He is best known for his his distinctive style of selective focus in available, continuous and found light, giving his work an atmospheric, intimate and at times ethereal quality.
Recent commissions include ad campaigns, commercials and short films for House of Holland, George Michael, Canon Europe, Asus, Intel, House of Amouage, H&M, Ernst & Young, Fiat, Shu Uemura and L’Oreal.
Jaguar Land Rover UK
Ashley Masefield is the Fleet & Business National Sales Manager at Jaguar Land Rover.
He has 20 years' experience in the automotive industry in a variety of sales and marketing roles throughout the Middle East and Europe. Ashley is currently responsible for Fleet & Business sales in the UK market for two of our most iconic British automotive brands.
Jaguar Land Rover: innovation past, present & future to succeed in a rapidly changing market
Ashley will look at Jaguar Land Rover's rich history of innovation and fast-forward to look at how these two brands with a history of pioneering technologies must increasingly innovate in new ways to remain relevant in a rapidly changing automotive landscape.
Ed Gillespie is a British environmental entrepreneur and author. His focus is on sustainability and innovation. He co-founded Futerra, one of the first specialist sustainability communications agencies in 2001 with Solitaire Townsend.
We’re told digital and technological disruption is inevitable, that waves of inexorable creative disruption will wash over every business in every industry. That only the most ruthless and innovative will survive. But is this true? Is this inevitable? Or does the resurgence of the Polaroid photo, the two-wheeled velocipede and vinyl records (as well as print) suggest reality is more nuanced?
Ed will take us on a journey into appropriate solutions, elegant simplicity and purpose-led business to find clues to future business resilience.
Sustainability is about better business. Being the best your business could possibly be is one of the best ways of delivering resilience. In doing so one needs to disrupt one's own business model creatively, or someone else will do it to you.
Royal Mail MarketReach
Seirian Hanner heads up the insight team at MarketReach, who design and create compelling insight on mail and media.
Seirian has close to 20 years’ experience in research, trends and insight across a diverse range of companies and industries including Visa Europe, the global music industry trade body IFPI, Ferrero, the ABI, and Tesco.
Broadcast media agencies use Reach and Frequency as key tools when planning campaigns, but Direct Mail has never employed these. The work at MarketReach concluded that many items of mail are shared with others; and item of mail may be picked up, looked at, handled, skimmed, or read far more than just once, suggesting that mail makes a lasting impression.
David Hepworth is a music journalist, writer and publishing industry analyst who has launched several successful British magazines. Instrumental in the foundation of a number of highly popular magazines in the 1980s, 1990s and 2000s, and a driving force behind "Smash Hits" in its 1980s heyday. He also co-presented the BBC broadcast of Live Aid on 13 July 1985 with Bob Geldof.
Twenty years ago most people wouldn’t get on a bus or train without first picking up a paper product. Buying a magazine or newspaper was our way of warding off our greatest fear, which was boredom. Twenty years later we’re not bored anymore and we have new habits. The paper and print products that
flourish in the post-digital world will have noticed both how much our habits have changed and also the things our hearts still desire.
Abba Newbery is an NED at Lumen Research. Lumen run the world’s first precision eye-tracking panel, measuring what people really look at and pay attention to across the internet.
She also has a breadth of consultancy experience, specifically in the areas of strategic transformation, digital strategy, employee engagement and is a mentor on the Google Start-up Accelerator programme.
She has worked on both sides of the media industry, most recently running both Creative Solutions and Commercial Strategy for The Sun, The Times and The Sunday Times, and previously leading the Planning Department at Universal Mccann, working on prestigious brands such as Coca-Cola, L’Oreal and Hovis.
Abba will discuss the current hot marketing dilemma for both publishers and marketers, do you trade long-term brand strength and investment for a short-term gain in ad dollars and marketing return.