10 excellent leading and inspirational industry experts have been carefully selected to share their knowledge and provide an overview of our industry today. You will hear comprehensive, first-hand experience from brand marketing experts and media and marketing specialists, on how print is still relevant and a unique, powerful, and effective channel of communication.
Our fantastic line-up of speakers will be introduced over the coming weeks:
Jaguar Land Rover UK
Neil Mayling is the Fleet and Business National Sales Manager at Jaguar Land Rover. He has 17 years’ experience in the Automotive industry in a variety of sales and marketing roles with the last 4 at Jaguar Land Rover. Based at head Office in Gaydon but responsible for all Fleet and Business sales in the UK market for the 2 most iconic British brands in the Automotive industry.
How do you create a brand that fills the hearts of a nation – trusted and aspiring?
Neil will delve deep into the rich history of these two iconic brands and fast-forward to how they pioneer new technology in current days, whether that’s vehicle technology or new and innovative ways of marketing and promotion of brand and product.
Dino has recently taken the position of Managing Director, MullenLowe Mediahub and will be responsible for leading the team in the UK.
Dino is already recognised in the industry as a brilliant media strategist, spending the previous five years as Head of Strategy at the7stars, helping to grow the agency to the UK’s largest Media Independent, Sunday Times Top 20 Small Company to Work For, and both MediaWeek and Campaign Media Agency of the Year in 2015.
“After just over five years challenging and disrupting the market with the7stars, it was always going to take an incredible opportunity to lure me away. MullenLowe Mediahub’s work first caught my attention, yet the vision and ambition made the persuasion complete. I’m looking forward to working creatively with a hungry team, offering collaborative media solutions that clients are more frequently demanding.”
His work has been credited with many awards and has gained personal accolades including being listed as one of the UK’s Top 10 Media Planners in 2016 by Campaign Magazine.
John Brown Media
William Sitwell is an award-winning editor, broadcaster and writer. He is editor of Waitrose Food magazine and editorial director of John Brown Media, part of Dentsu Aegis Network. He has been named Editor of the Year in awards from both the British Society of Magazine Editors (BSME in 2004 and 2014) and the Association of Publishing Agencies (APA in 2003).
A frequent guest and presenter on TV and radio – he’s best known as a critic on the BBC show MasterChef - he also contributes regularly on the subject of food for the Daily Mail, The Times, The Daily Telegraph and The Guardian as well as a variety of magazines. His weekly show Biting Talk, on Soho Radio, features the biggest names and new talent from the food and drink world.
His first book A History of Food in 100 Recipes was published by Collins in April 2012 to great critical acclaim and has been published across the world in countries such as the USA, Czech Republic, Japan and Brazil. His second book, Eggs or Anarchy, was published by Simon & Schuster in June 2016 and tells the story of how Minister of Food Lord Woolton fed Britain and maintained the ration during the Second World War.
Abba Newbery is an NED at Lumen Research. Lumen run the world’s first precision eye-tracking panel, measuring what people really look at and pay attention to across the internet.
She also has a breadth of consultancy experience, specifically in the areas of strategic transformation, digital strategy, employee engagement and is a mentor on the Google Start-up Accelerator programme.
She has worked on both sides of the media industry, most recently running both Creative Solutions and Commercial Strategy for The Sun, The Times and The Sunday Times, and previously leading the Planning Department at Universal Mccann, working on prestigious brands such as Coca-Cola, L’Oreal and Hovis.
Abba will discuss the current hot marketing dilemma for both publishers and marketers, do you trade long-term brand strength and investment for a short-term gain in ad dollars and marketing return.