Normalising Print Media: What Digital has Taught Us
Digital Media has been nothing if not disruptive to marketing in general and print in particular. With the panache, the charm and the arrogance of youth it has dazzled and seduced marketers and grown and grown and grown.
But the Power of Print is up for the challenge and in exile has grown smarter, leaner and more fit for purpose. Learn how the print industry has learned a trick or two and is beginning to turn the tables.
Mark is responsible for ensuring the growth of Whistl’s door drop business, formerly known as TNT Post. Prior to becoming Managing Director, Mark occupied several key sales roles at the company, which he joined in 2003. Before this Mark spent 10 years seeing the world in the travel and leisure industry and has lived and worked in Santa Barbara, Boston, Amsterdam and Barcelona.
Mark is President of ELMA (the European Letterbox Marketing Association), sits on the DMA Print Council and speaks regularly on the door drop industry both in the UK and across Europe. Mark is married with a daughter aged 9 and a five year old son and lives in Oxfordshire. He still enjoys travelling, writing and squash.