From the Inside, Out
Why creative agencies love print.
Why media agencies need to leave their preconceptions at the door.
And why brands should reset the brief.
Katherine Punch heads up new business for August, the award-winning content agency and part of Publicis Communications. A true print evangelist, Katherine delves into the minds of clients to find out what their briefs really mean and what they actually need to do (which is often quite different from what they want to do). Above all, she is a passionate believer in great content and its power to build brands, change perceptions and nurture relationships
Katherine started her career as a media planner/buyer at Clemenger BBDO in Sydney before coming to London in 1998, where she plied her love of print at HHC and Ink before joining August. Twenty years on, she has worked – in print and digital – with some of the biggest consumer and business brands in the world, including IKEA, CNN, easyJet, P&G, Renault and GAP. Most recently she managed the UK launch of the Print Power campaign, which is also rolling out to Germany and France this autumn.