Trusted communications at a critical time
With 1 in 2 of us affected by Cancer at some point in our lives, trusted communication, whether online or in print, is at the heart of what Macmillan Cancer Support does: providing facts, information, advice and support to help people with cancer live their life as fully as they can.
Alongside an overview of the new strategy for Macmillan, Joe Waterton, head of philanthropy, explains why, with the huge rise in unverified information available on the internet, print is such an important and trusted part of their communications.
Joe has worked in the UK voluntary sector for almost 20 years, leading transformational strategies in major giving that raise millions of pounds. He cut his fundraising teeth at Macmillan Cancer Support and recently returned to the charity to lead on its ambitious new philanthropy programme.
Before his return to Macmillan, Joe led corporate, major donor, trusts, statutory, Lottery and European fundraising teams, growing their income to meet strategic need across the disability, environmental and children’s care sectors.
He is passionate about creating the best experiences for donors and inspiring people to make a huge difference to the lives of others in need.