Scott Barclay, Williams Lea Tag

The Role of Print in an Evolving Customer Experience

The emergence of new technologies and digital channels has changed customer expectations and the way they interact with brands. As organisations think of new ways for ‘brand activation’ across multiple customer journey touch points, the role of individual channels like print is rapidly evolving and transforming.

Scott will share his perspective and client insights on how they are overcoming such challenges, how print works as part of an integrated marketing approach and how WLT work with brands to help deliver innovative sustainability.


Scott has a wealth of sector experience and has worked in the paper, print and packaging industry for over 25 years.

For the last three years, he’s been Head of Strategic Sourcing in EMEA for Williams Lea Tag, the leading independent marketing and comms partner to global brands worldwide. As well as being responsible for supplier selection and negotiations, Scott is involved with many of WLT’s largest sourcing clients.

It’s been an exciting time at WLT in the last 12 months including a change of ownership to now being an independent global company backed by one of the world’s most experienced private equity investors, Advent International.