09:20 – 10:00
Registration and refreshments
10:00 – 10:15
CHARLES JARROLD, CEO, BPIF
Charles will give a brief overview of the current economical, political and technological challenges facing the print industry
10:15 – 11:00
Canon Invited Speaker
Can we have that in writing?
RORY SUTHERLAND, VICE CHAIRMAN, OGILVY
Hear from Rory, one of the most influential advertising professionals in the world today, on why print is more trustworthy than pixels
11:00 – 11:30
Riding the storm
RYAN BATTLES AND ZOË FRANCIS-COX, ARCHANT DIALOGUE
For Harley-Davidson and its HOG community of riders, print has remained the most valued marketing platform.
11:30 – 12:00
12:00 – 12:30
JUAN SEÑOR, PRESIDENT, INNOVATION
The Newspaper of the Future and the Future of Newspapers; The Challenges for Print and Paper in a Digitally Driven World and Why Fake News is Saving Journalism in Print and Online.
12:30 – 13:00
Media Freedom is under threat worldwide
JODIE GINSBERG, CEO, INDEX ON CENSORSHIP
Journalists are threatened, jailed and even killed simply for doing their job.
Index on Censorship CEO, Jodie Ginsberg, speaks in defence of a “free, vibrant, independent and troublesome media” that provides society with the information big business and the corrupt would rather remain concealed.
Jodie will also explore the role of print media in an increasingly digital world.
13:00 – 14:00
14:00 – 14:30
Better Planet Packaging
EDWIN GOFFARD, COO, SMURFIT KAPPA CORRUGATED EUROPE
Edwin will present Smurfit Kappa’s new initiative, “Better Planet Packaging” which aims to reduce waste by creating sustainable packaging solutions for customers, the planet and themselves.
14:30 – 15:00
The Climate Change Challenge
MARK MASLIN, PROFESSOR OF CLIMATOLOGY, UCL
With increasing media attention and public awareness, climate change is one of the most important challenges businesses face today.
15:00 – 15:15
Promoting the Sustainability of Print, Paper and Paper Packaging
JONATHAN TAME, TWO SIDES EUROPE
Jonathan will give a brief update on the recent success stories of the Two Sides campaign.
15:15 – 15:45
15:45 – 16:15
Death by a Thousand Cuts – The Digitised Decline of the Advertising Industry
NICK VALE, WORLDWIDE HEAD OF CREATIVE STRATEGY, WAVEMAKER
As we race towards an AI driven, programmatically delivered advertising future, are we really creating communication that has consumers best interests at heart?
One could argue that if we continue to follow our current trajectory we will end up in a world where pricing rules all and Brands have little role or purpose….
In this presentation, Nick Vale examines the present and future state of the communications business and what we should be doing now to ensure we remain relevant and valuable to consumers in future.
16:15 – 16:45
Zagging While Others Zig
CARL KIRBY & LAUREN SUTTON, WAITROSE
AI, Machine Learning, the inevitable march of the digital revolution: Many industry commentators see these topics as the antithesis of the printed word, placing printing presses and the rest of the industry on the wrong side of
While this view isn’t short on short-term margin generating opportunities – consolidation, lights off printing, marketing for an older demographic – one group of marketeers suggest an even bolder view of printed media should be considered: In a world of ‘screen time’ saturation and choice overload, it is the printed message that has the power to be most powerful, disruptive and – counter intuitively – digitally integrated marketing channel.
16:45 – 17:15
Creativity + Tactility = Engagement
RACHEL ALDIGHIERI, MANAGING DIRECTOR, DATA & MARKETING ASSOCIATION
Whether it’s new or existing customers, finding ways to engage consumers in a creative way is something all brands strive to achieve. In this talk, Rachel will discuss how brands can use the creativity and tactility that print can offer to better engage – including the latest findings from the DMA’s research into customer engagement, creativity and mail metrics from JICMAIL.
18:00 – 22:00
Drinks Reception & Dinner
TED YOUNG, EDITOR, METRO
Join us after the seminar for our drinks reception and 3-course dinner. Our dinner speaker is the charming and charismatic Ted Young, Editor of Metro.