Digital advertising currently accounts for 60% of all media spend globally – but this is all about to change. In 2023, new legislation means digital targeting is being forced to change the way it operates; presenting a huge opportunity for mail to win back media spend with advertisers.
Starcount has innovated a new consumer classification that brings digital data to the mail industry – an innovative way to excite marketers to love and adopt the print & mail as a channel. Starcount was recently ranked in the top 50 of the Deloitte Technology Fast Track and the Financial Times’ best upcoming consultancies.
Rowena is CEO of Starcount, a data & insights agency with a mission to transform customer targeting for the marketing & advertising industry.