• 1st November 2022

  • 04/08/2022

Bringing Digital Data to the Mail Advertising Industry

Bringing Digital Data to the Mail Advertising Industry

Bringing Digital Data to the Mail Advertising Industry 965 750 Power of Print

Digital advertising currently accounts for 60% of all media spend globally – but this is all about to change. In 2023, new legislation means digital targeting is being forced to change the way it operates; presenting a huge opportunity for mail to win back media spend with advertisers.

Starcount has innovated a new consumer classification that brings digital data to the mail industry – an innovative way to excite marketers to love and adopt the print & mail as a channel. Starcount was recently ranked in the top 50 of the Deloitte Technology Fast Track and the Financial Times’ best upcoming consultancies.

BIO

Rowena is CEO of Starcount, a data & insights agency with a mission to transform customer targeting for the marketing & advertising industry.

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