• 1st November 2022

  • 04/08/2022

Bringing Digital Data to the Mail Advertising Industry

Bringing Digital Data to the Mail Advertising Industry

Bringing Digital Data to the Mail Advertising Industry 965 750 Power of Print

Digital advertising currently accounts for 60% of all media spend globally – but this is all about to change. In 2023, new legislation means digital targeting is being forced to change the way it operates; presenting a huge opportunity for mail to win back media spend with advertisers.

Starcount has innovated a new consumer classification that brings digital data to the mail industry – an innovative way to excite marketers to love and adopt the print & mail as a channel. Starcount was recently ranked in the top 50 of the Deloitte Technology Fast Track and the Financial Times’ best upcoming consultancies.


Rowena is CEO of Starcount, a data & insights agency with a mission to transform customer targeting for the marketing & advertising industry.

    Subscribe to our Newsletter!

    Get the latest updates and speaker announcements from the Power of Print seminar

    Your Name

    Email Address (required)

    By subscribing you agree to allow Power of Print to use and store your personal data for the sole purpose of sending you event-related information. View our privacy policy.

    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    Click to enable/disable Google Analytics tracking code.
    Click to enable/disable Google Fonts.
    Click to enable/disable Google Maps.
    Click to enable/disable video embeds.
    Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.