A World Without News
In this session Denise Turner will present the findings from Newsworks’ latest major research study into the value of trusted news sources as reader numbers have reached record new highs. In a world awash with fake news and misinformation, Denise will explore the unique and trusted role that news brands are increasingly playing in today’s society.
Denise has worked in communications research for almost 30 years, and loves the fact she gets to ask why for a living. After working in full-service and media agencies, she joined Newsworks in April 2015. She has delivered several award-winning projects as part of her role overseeing the insight programme at the marketing body for national news brands. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.