Marketreach, like Mail has been on a journey in the last 10 years. From an early vision of simply opening hearts and minds to a channel that seemed at risk from the rising tide of online, we are exploring a wide and exciting world of possibilities for mail as a critical partner in a digitally led media world.
Insight led, future focused, driven by new thinking and innovation, Marketreach is committed to Unleashing the Magic of Mail – as a product, as a medium, as a customer focused powerhouse and as a revenue creator.
As the UK expert on the Power of Mail we work as a thought leader, industry influencer, creativity supporter, creator of new knowledge and advocate for Letters and D2D, ensuring mail in the UK is on the positive front foot positioned for a strong and effective future.
Amanda Griffiths is Head of Insight and Planning at Royal Mail Marketreach, the marketing authority on commercial mail, where she champions Direct Mail and its continuing power as a modern media channel for brands in the digital age. She joined MarketReach 7 years ago after a long-long agency career as a Communications and Strategic Planner.
After earning her MBA from The Wharton School. She spent 10 years working with leading US ad agencies. When she came to the UK, her interest in brand strategy, customer insight, audience targeting and effectiveness naturally led her to the next phase of her Planning career with below-the-line agencies including Carlson, Kitcatt Nohr, Proximity and MRM McCann where she has worked on nearly every category possible.
Amanda’s wide-ranging experience of markets and marketing has been the ideal preparation for her role at Marketreach, providing evidence of mail’s effectiveness to get brands and businesses excited about mail’s creative and strategic possibilities, innovations and opportunities.