Better Planet Packaging
Edwin will present Smurfit Kappa’s exciting new initiative, “Better Planet Packaging” which aims to reduce waste by creating sustainable packaging solutions for customers, the planet and themselves.
Packaging holds a valuable and sustainable role in guarding against waste. Smurﬁt Kappa have started a journey to use its strength in sustainable materials, packaging design, packaging recycling and industry leading expertise to develop more sustainable packaging and are placing this strategy firmly at the heart of their business.
Edwin Goffard heads up the Corrugated division of Smurfit Kappa Europe. He has experience in a variety of industries across both large corporate environments and mid-sized companies spanning Europe, the Americas and the Middle East.
He started his career spending six years working for McKinsey & Co in Germany and the US, before moving on to PepsiCo. He then joined Smurfit Stone nearly 20 years ago as VP and Corporate Officer of merger integration. In 2000, he was appointed CEO of Smurfit Stone’s operations in Germany and subsequently became CEO of Smurfit Kappa Germany.
In 2012 he was appointed CEO of Britton Group, a PE owned Europe based flexible packaging company. He returned to Smurfit Kappa as CEO of Smurfit Kappa Mexico in 2016, before assuming his current role as COO Corrugated and Converting SK Europe in 2017. Married with 4 children, he currently lives in Amsterdam.