• 1st November 2022

  • 12/08/2021

How is data driving the evolution of direct mail in a digital world?

How is data driving the evolution of direct mail in a digital world?

How is data driving the evolution of direct mail in a digital world? 1024 1024 Power of Print

Data has been described as the new oil of the 21st Century and yet even today far too little of it is used to inform direct mail strategy and provide high growth e-commerce companies with crystal clear ideas of attribution.

Daniel Dunn CEO and Co-Founder of Paperplanes will run through how data and insights can be used to ensure digital marketers embrace an integrated marketing strategy including print.

Even in a dramatically changing landscape, the power of print remains unassailable and this year’s seminar will highlight the opportunities, and indeed challenges that a post-pandemic world presents.

The seminar brings together 9 leading experts from across the spectrum of print, publishing and paper-based packaging to share their take on what the future holds.

This is a FREE to attend event – register for your place NOW!

Download the event programme.

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