How Packaging is a Key Player in the IKEA Success Story
Hear from Maja Kjellberg, Packaging Development Leader at Inter IKEA Group, how packaging has a strong connection to both IKEAs identity and success. It has enabled automation, smart innovations within construction and design, and it helps them deliver products, neat & clean, all the way from the supplier to the customer regardless of what sales channel it has been purchased through. How can they use their packaging to reach sustainability goals and what will they need to focus on to continue to develop IKEAs packaging?
Maja Kjellberg is responsible for leading and implementing innovative and sustainable packaging solutions according to the overall IKEA direction. Her focus is on leading the plastic phase-out project, finding new materials and driving material specification.
Maja has a degree in packaging design and started at IKEA in 2011, working with developing packaging solutions for various product areas.