This year's Power of Print seminar featured an exciting line-up of industry experts, including Mark Davies, Whistl Doordrop Media; Vanessa Clifford, Newsworks and Kevin Vyse, Marks and Spencer. You can view all of our 2018 speakers and download their presentations here. You can find the 2018 seminar gallery here.
The Role of Print in an Evolving Customer Experience The emergence of new technologies and digital channels has changed customer expectations and the way they interact with brands. As organisations think of new ways for ‘brand activation’ across multiple customer journey touch points, the role of individual channels like print is rapidly evolving and transforming.… Continue reading Scott Barclay, Williams Lea Tag
The Power of Immersive Experiences Imagination has been at the cutting edge of Experience and Technological development for 50 years. Customers value experience over products and the relevance of Immersive Technologies is growing as we move into a digitally focused world. Will print take advantage of the new opportunities this evolution presents?
Why content marketing is print’s biggest threat and greatest opportunity Digital content, created by brands and distributed for free, is impacting all forms of print media. Discover how the rise of content marketing is also creating opportunities for print and learn the three keys to winning and retaining print clients. Biog Dan Davey, Founder and… Continue reading Dan Davey, Progressive Content
Trusted communications at a critical time With 1 in 2 of us affected by Cancer at some point in our lives, trusted communication, whether online or in print, is at the heart of what Macmillan Cancer Support does: providing facts, information, advice and support to help people with cancer live their life as fully as… Continue reading Joe Waterton, Macmillan Cancer Support
From the Inside, Out Why creative agencies love print. Why media agencies need to leave their preconceptions at the door. And why brands should reset the brief. Biog Katherine Punch heads up new business for August, the award-winning content agency and part of Publicis Communications. A true print evangelist, Katherine delves into the minds of… Continue reading Katherine Punch, August Media
Post-digital publishing Talk of a digital-media meltdown has given publishers the motivation to think again about how they deliver value to their readers. As digital advertising shifts to Google and Facebook, paid is pushing out free, quality content is fighting back against clickbait and print is adding value again instead of just being an inconvenient cost. Is… Continue reading Peter Houston, Founder, Flipping Pages
Paper and cardboard packaging. Making sustainability central to business. In the face of intense media scrutiny on plastics and packaging generally, Marks and Spencer’s lead innovation into sustainable packaging choices. Through design, waste minimisation and recycling Kevin explains how sustainable packaging is a fundamental part of their Plan A strategy, and how this is an… Continue reading Kevin Vyse, Packaging Technologist and Circular Economy Lead, Marks and Spencer
A new era for sustainability? Are we on the apex of a significant step change in the sustainability agenda where words are being turned into actions? With the recent surge in public interest in ocean plastics, more extreme weather events and the growing concern about air pollution are we on the cusp of a new… Continue reading Trewin Restorick, Founder and CEO Hubbub UK
Join us for an informal dinner with Simon Fox Following on from the day seminar we will once again be hosting a drinks reception and an informal three-course dinner. Our speaker for the evening will be the eloquent and charismatic Simon Fox, Chief Executive of Reach plc (formerly Trinity Mirror). Recently rebranded as Reach plc, following the… Continue reading Simon Fox, CEO Reach PLC is our after-dinner speaker