Quiet beats noise: Why the tactility of print is an antidote to the glare of digital
When its noisy companies need to cut through in a different way. They need to be quieter, simpler and gentler. Print offers nearly the full range of sensory inputs. Touch, smell, vision, and sound. Print can’t be deleted. Print is always on display. Print is un-ignorable. In a world of digital noise we crave pockets of gentleness, we crave tactility. Print offers a way of breaking through and bringing a point of difference. We’ve seen this in music with the boom in vinyl. We’ve seen this in photography with the boom in film. We are seeing it in type with the boom in manual typewriters. The power of print is multi-faceted, is tactile, is enduring, and can take all the oxygen out of the room. The power of print is now.
Mark helps big companies think like small ones and small companies think like big ones. He works on the creativity and innovation of products, services and business models; he works on sustainability and company purpose; and he coaches businesses and individuals. He has saved his clients in excess of £140 million per annum through environmental improvements, has increased sales of products by 8000% by introducing circular economy business models and trained over 2000 people in sustainability.
He has worked for Nike, SC Johnson, Schweppes, Papa Johns, Heinz, Patagonia, EE/BT, Sportsshoes, Interface, Coca-Cola, Seedlip, Unilever, Hotpoint, Samsung, John Lewis, Fenwick, Teapigs, Bacardi, Diageo, Mars, Thorntons, 3M, Amazon, Panasonic and hundreds of funky little businesses like Propercorn, Teapigs, Black Horse Lane, Hiut Denim, and Ugly Drinks.
He was a lead for the RSA Great Recovery programme on Circular Economy and was once the Head of Environment for ASDA. He is a Founding Partner of the Do Lectures and author of two books Do Disrupt, change the status quo or become it and Do Present, how to give a talk and be heard. His third book “You Can’t Make Money From a Dead Planet: The sustainable method for driving profits” is to be published by Kogan Page on 3rd October. He is a coach, workshop facilitator and Qi gong teacher. Mark is also part of the Reasons to be Cheerful team, which he co-founded in in 2020.