Death by a Thousand Cuts – the digitised decline of the advertising industry
As we race towards an AI driven programmatically delivered advertising future, are we really creating communication that has consumers best interests at heart? One could argue that if we continue to follow our current trajectory we will end up in a world where pricing rules all and Brands have little role or purpose…. In this presentation, Nick Vale examines the present and future state of the communications business and what we should be doing now to ensure we remain relevant and valuable to consumers in future.
Nick leads Creative Strategy at WPP media agency Wavemaker. Responsible for a team of the agency’s best thinkers, Nick’s remit is to develop and implement future-facing business driving ideas that live across the media, content and technology landscapes. A regular commentator and speaker on the future of media and marketing, Nick has been interviewed on the BBC News, in marketing titles and national newspapers across the globe.