Creativity + Tactility = Engagement:
Whether it’s new or existing customers, finding ways to engage consumers in a creative way is something all brands strive to achieve. In this talk, Rachel will discuss how brands can use the creativity and tactility that print can offer to better engage – including the latest findings from the DMA’s research into customer engagement, creativity and mail metrics from JICMAIL.
Starting out in journalism before crossing into marketing, Rachel has helped to drive the DMA’s transformation from an ordinary trade association to a vibrant, facilitatory industry community – widening its relevance and appeal far beyond its traditional heartland and working closely with many of the UK’s biggest and most forward-thinking agencies, brands and suppliers to promote a true one-to-one-to-millions marketing approach.
She is responsible for leading the DMA’s key industry initiatives – including the flagship DMA Awards programme, the Campaign for great British copywriting, Responsible marketing, the Customer Engagement campaign – and the organisation’s community website, an array of other events, workshops and research projects to drive the most customer centric marketing.
Rachel is a strong supporter of encouraging new and diverse talent into the marketing industry and believes in the positive contribution and central role that one-to-one marketing can deliver within a modern, creative UK economy.