“Riding the Storm”
Over the past 10 years technology has accelerated at lightning speed, marketing channels expanded and consumer behaviours changed dramatically.
But for Harley-Davidson and its HOG community of riders, print has remained the most valued marketing platform. Content agency, Archant Dialogue has worked with Harley for 12 years and share their story of effective print strategies for today’s customer.
ZOË FRANCIS-COX, AGENCY DIRECTOR
Agency Director at Archant Dialogue. Award-winning publisher, account director and content editor with more than 20 years’ experience in publishing and content. Leading the Harley-Davidson account and content strategy for more than 12 years and leading the evolution and amplification of multi-lingual and multi-channel content for its brand community.
RYAN BATTLES, CONTENT AND BRAND DIRECTOR
Content and Brand Director at Archant Dialogue. 20+ years’ experience in content across print, digital and social. A career that has seen Ryan work with brands such as Bentley Motors, Visit Britain, Harley-Davidson, Rolls-Royce, CNN, MailOnline and within the government’s Cabinet Office.