Power of Print 2018 promises another year of fantastic and inspiring speakers. We will be announcing the speakers over the coming months, so be sure to subscribe to our e-newsletter to ensure you’re one of the first to hear the announcements.
Joe Waterton, Macmillan Cancer Support
Trusted Communications at a Critical Time
With 1 in 2 of us affected by Cancer at some point in our lives, trusted communication, whether online or in print, is at the heart of what Macmillan Cancer Support does: providing facts, information, advice and support to help people with cancer live their life as fully as they can.
With an overview of the new strategy for Macmillan, Joe Waterton, Head of Philanthropy, explains why, with the huge rise in unverified information available on the internet, print is such an important and trusted part of their communications.
You can download Joe Waterton’s presentation
here. Kevin Vyse, Marks and Spencer
Paper and Cardboard Packaging. Making Sustainability Central to Business.
In the face of intense media scrutiny on plastics and packaging generally, Marks and Spencer’s lead innovation into sustainable packaging choices.
Through design, waste minimisation and recycling Kevin explains how sustainable packaging is a fundamental part of their Plan A strategy, and how this is an opportunity for paper and cardboard packaging.
You can download Kevin Vyse’s presentation
here. Simon Fox, Reach plc
Join us for an informal dinner with Simon Fox
Following on from the day seminar we will once again be hosting a drinks reception and an informal three-course dinner. Our speaker for the evening will be the eloquent and charismatic Simon Fox, Chief Executive of Reach plc (formerly Trinity Mirror).
Rory Byrne, Imagination Europe
The Power of Immersive Experiences
Imagination has been at the cutting edge of Experience and Technological development for 50 years. Customers value experience over products and the relevance of Immersive Technologies is growing as we move into a digitally focused world.
Will print take advantage of the new opportunities this evolution presents?
You can download Rory Byrne’s presentation
here. Dan Davey, Progressive Content
Why Content Marketing is Print’s Biggest Threat and Greatest Opportunity
Digital content, created by brands and distributed for free, is impacting all forms of print media. Discover how the rise of content marketing is also creating opportunities for print and learn the three keys to winning and retaining print clients.
You can download Dan Davey’s presentation
here. Trewin Restorick, Hubbub
A New Era for Sustainability?
Are we on the apex of a significant step change in the sustainability agenda where words are being turned into actions?
With the recent surge in public interest in ocean plastics, more extreme weather events and the growing concern about air pollution are we on the cusp of a new era for sustainability? Is this a short-term blip or are we in for a period of significant change and how should companies react?
You can download Trewin Restorick’s presentation
here. Mark Davies, Whistl Doordrop Media
Normalising Print Media: What Digital has Taught Us
Digital Media has been nothing if not disruptive to marketing in general and print in particular. With the panache, the charm and the arrogance of youth it has dazzled and seduced marketers and grown and grown and grown.
But the Power of Print is up for the challenge and in exile has grown smarter, leaner and more fit for purpose. Learn how the print industry has learned a trick or two and is beginning to turn the tables.
You can download Mark Davies’ presentation
here. Scott Barclay, Williams Lea Tag
The Role of Print in an Evolving Customer Experience
The emergence of new technologies and digital channels has changed customer expectations and the way they interact with brands. As organisations think of new ways for ‘brand activation’ across multiple customer journey touch points, the role of individual channels like print is rapidly evolving and transforming.
With over 25 years of experience in the industry, Scott Barclay will share his perspective and client insights on how they are overcoming such challenges, how print works as part of an integrated marketing approach and how WLT work with brands to help deliver sustainability innovation.
You can download Scott Barclay’s presentation
here. Vanessa Clifford, Newsworks
Newsbrands time to rethink
In a world where digital spend continues to grow, marketeers are looking for ever quicker results and we have a seemingly endless supply of data points at our fingertips, what role is there for newsbrands and traditional media?
You can download Vanessa Clifford’s presentation
here. Charles Jarrold, BPIF
Welcome: Print’s Evolution
Charles will open the morning session, providing an overview of the printing industry. Exploring how companies within this sector are ensuring print’s relevance today with how they are reacting to current economic, political and technological changes.
You can download Charles Jarrold’s presentation
here. Jonathan Tame, Two Sides
Print and Paper: Powerful and Sustainable
By uniting all those who wish to see print and paper flourish, the Two Sides and Print Power campaigns deliver powerful messages to ensure that print media remains a vital communications channel for generations to come.
Jonathan will give a brief update on how our campaigns are influencing consumers, businesses and media buyers on the sustainability and effectiveness of print.
You can download Jonathan Tame’s presentation