Bouncing back: How magazine media can help advertisers plan for recovery
As the advertising community resets after the cautious months of lockdown, we look at the role that magazines play in helping brands build for the future. We’ll be sharing some new insight from Magnetic and Kantar that looks at how advertisers can use magazine media to build stronger and more meaningful connections with their target audience, and in turn boost sales.
Sue Todd launched Magnetic, the marketing agency for magazine media, in March 2015, to help customers get the very best return from their advertising spend with magazine media. Working with the UK’s largest consumer publishers, Sue and the Magnetic team have a remit to champion the power and vitality of magazine media in all its forms to the marketing and advertising community.
Sue began her career at EMAP in the research team, working through the ranks to become Marketing and People & Culture Director. From there she spent two years as Marketing Director at CBS Outdoor (now Global), before running specialist brand and culture consultancy Wonder for seven years, where her clients included Channel 4, Harrods, MEC, Mediacom, Maxus, Primesight and Grey.
She is a non-exec Director on the board of The Big Issue and in her spare time – when not restricted by the pandemic – enjoys the theatre, podcasts, singing and cycling.
Follow her on Twitter using @SueTodd2 and @magneticmedia