• 7th November 2023

Posts Tagged :

direct mail

Ian Gibbs PoP23
Ian Gibbs, Jicmail & DMA 1024 576 Power of Print

Ian Gibbs, Jicmail & DMA

Reframing the value of mail in the attention economy In the current attention economy, human exposure to advertising can no long be assumed. It has therefore become more important than…

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Mark Davies Pop23
Mark Davies, Whistl (Doordrop Media) Ltd 1024 576 Power of Print

Mark Davies, Whistl (Doordrop Media) Ltd

A Print Solution to a Digital Problem Digital marketing has grown strong on disrupting traditional marketing channels. However a need for accountability, new data regulations and privacy concerns mean that…

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